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Public Relations/Social Media Cord_Fund Raising-200

FL - Orlando, FL 416 W Colonial Dr. 32804, Orlando, Florida, United States of America Req #6303
Monday, April 1, 2019

The Salvation Army, a non-profit, faith-based organization, has a job opening for a                         Public Relations and Marketing Manager in the Development Department at the Orlando Metropolitan Area Command in Orlando, Florida.

Job Summary

Under the direction of the Development Director, plans, develops, coordinates, maintains, and improves the day-to-day Area Command communication operations with the purpose of improving both internal and public awareness and support for programs and services that advance the Army’s mission; Provides the capacity to enhance evangelism, strengthen community relations, provide frequent, accurate and improved public information, forge stronger media relations and partnerships, and in general, raise the standards of communications across the Area Command; Designs, develops and presents promotional materials using multi-media formats; Serves as primary liaison with print and broadcast media with regard to the promotion of Salvation Army events, services, disaster relief, etc; Develops and maintains an effective communication plan/strategy to manage the Army’s image and address any adverse public relations events; Keeps internal and external audiences informed about Salvation Army activity during disaster and/or crises events; Coordinates with Development Director and Area Commander on donor communication that is generated internally and generated by direct mail vendor.  Coordinates with Development Director and Facilities Director on multi-media communication including all web-based and social media stream.

Knowledge, Skills, and Abilities

Knowledge of the principles and practices of Public Relations & Communications. Knowledge of general principles and practices of effective media relations. Knowledge of the international Salvation Army, its background, development and mission. Knowledge of the general principles of marketing, branding, and promotional material development. Knowledge of web design and content development as well as effective principles and practices of using the web as a vital communication channel both internal and external to the organization. Knowledge of effective principles and practices for developing training and communication programs for internal and external participants. Ability to manage other staff members (if assigned). Ability to prepare effective printed materials for educational and promotional purposes. Ability to prepare effective audio/visual materials for promotional and educational purposes. Ability to present in public the history, development and mission of the international Salvation Army. Ability to present a positive and professional image of The Salvation Army. Ability to plan, coordinate and evaluate promotional events. Ability to administer a budget and monitor expenditures for compliance with the same. Ability to prepare and maintains technical reports in an accurate and complete manner. Ability to use/operate advertising resources, Branding Promise training materials, Media Training resources, Video publications, Smart Phone, Display and Exhibition materials Media (Press) kits, Graphics tools (Adobe Suite), Community Relations resources, Public Information resources, website materials, Digital Recording Devices, Audio publications, Marketing resources, SA History resources, Internet aircard, Photography devices, PowerPoint resources. Ability and willingness to work outside normal office hours. Works evenings and weekends as directed in cases of special programs, Thanksgiving and Christmas programs including kettle intake, disasters, special Public Relations opportunities & events, conferences, etc.

Education and Experience

Bachelor’s degree from an accredited college or university in Public Relations, Communications or a related field is required; And Three (3) to Five (5) years progressively responsible experience administering a variety of internal and external communications functions for a large organization; Or Any equivalent combination of training and experience which provides the required knowledge, skills, and abilities.

Licenses and Certifications

Valid State Driver’s License CDL License a plus.

Physical Requirements and Working Conditions

Ability to meet attendance requirements; Ability to read, write, and communicate well the English language; Ability to serve as a spokesperson for The Salvation Army in print, on radio, and television, and speak before large groups in person; Ability to travel to various locations in order to participate in public meetings, conferences, etc;

Working Conditions

Work is ordinarily performed in a normal office environment where there are little or no physical discomforts associated with changes in weather or discomforts associated with noise, dust, dirt, and the like. Occasional Disaster site and mission field visits where extreme conditions could be experienced. Work requires occasional travel within the Command as well as the occasional need to visit DHQ and/or Annual Territorial Community Relations and Development Conference. Work is performed in an environment where there are little or no physical discomforts associated with changes in weather or discomforts associated with noise, dust, dirt, and the like.  Work requires the ability to lift and carry and/or push/pull moderately heavy (25-50 lbs.) materials, supplies and equipment.  Moderate mobility; duties are usually performed by combinations of sitting, standing and walking on a frequent change basis.

Statement of Purpose

The purpose of a job description is to outline the essential functions unique to a particular job within a specific department.  Job descriptions are used to recruit, train, and evaluate employees.



Additional Information

All employees recognize that The Salvation Army Is a church and agree that they will do nothing as an employee of The Salvation Army to undermine its religious mission.


To apply, please select the “Apply Now” icon at the bottom of this posting.


Application Submittal Period:


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.


Equal Opportunity Employer Minorities/Women/Veterans/Disabled

When an application is selected for review, typically, only applicants who indicate the relevant education and experience requirements, as indicated in the job description for the position, may be considered for job openings. Please FULLY complete the application, answer questions completely, honestly and to the best of your ability. Please also upload a copy of your resume (when available). Those applicants requiring accommodation to the application and/or interview process should contact a representative of the Human Resources Department at the applicable location.

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

We appreciate your interest in employment opportunities with The Salvation Army!

Other details

  • Job Family FL-EXEMPT
  • Job Function Officer
  • Pay Type Salary
  • Required Education Bachelor’s Degree
  • FL - Orlando, FL 416 W Colonial Dr. 32804, Orlando, Florida, United States of America