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000310 - Marketing Admin - Content Marketing Specialist III, Digital Marketer

Westlake, OH 44145, USA Req #283
Thursday, September 12, 2019
Equity makes a difference in our client’s lives by helping them reach financial freedom through the inclusion of Alternative Investments and educating clients on the options available. We have a world class online investing portal called myEquity that helps clients manage their accounts and Equity University is the ultimate resource for wealth building and self-directed IRA investing education. You will have the rewarding opportunity to help our clients navigate the world of non-traditional investing.Equity also has a strong value based culture where associates are asked to be innovative, do the right thing for our clients and all within a fun and supportive environment. Our leaders come from a wide variety of well known organizations in the Banking, Investment and Operations industries and are all committed to the growth and development of our associates.

The Content Marketing Specialist III creates inbound lead acquisition and email conversion tactics and strategies with a goal of providing qualified marketing leads to the sales team. Activities include targeting and attracting segmented audiences (digital ads, marketing offers, downloadable content) and converting an initial lead to a more qualified lead, often through the creation of follow-up email sequences (with content and account offers).

 

ESSENTIAL FUNCTIONS:

• Grows prospect email list in conjunction with other department leaders through various strategies including partner relationships, co-marketing efforts, best practice list building tactics, content marketing, among others

 • Develops segmented lists based on interests, behaviors, demographics, past email engagement and website interactions

• Conducts analysis on segmented audience to understand their profiles and needs

• Produces various types of offers and downloadable content tailored to attracting segmented audiences

• Manages various email campaigns, including the template designs, calls-to-action, and content used in our email sends

• Produces nurturing email funnels to obtain, educate and qualify prospects

• Measures the performance of lead nurturing funnels, continually optimizing for better conversion results (leads into customers)

• Works to minimize list decay and unsubscribes while increasing the productivity of our email sends

• Develops documentation and road maps for processes, A/B tests, and promotions that succeed through email

• Collaborates with designers, sales professionals, marketing peers, external influencers and industry experts to produce relevant content that meets the needs of target audiences

 

OTHER FUNCTIONS:

• Performs other duties as assigned

 

QUALIFICATIONS:

Education and Experience:

• BA/BS degree or equivalent working experience

• Minimum 5 years of digital/email marketing experience preferred

 

PROFESSIONAL CERTIFICATIONS:

• None required

 

TECHNICAL SKILLS:

• Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation

• Demonstrated success producing content (published articles, blogs, SlideShare, social media posts/campaigns via Facebook, Twitter, etc.)

• Demonstrated proficiency with email marketing, lead nurturing and marketing automation, including email automation technology

• Highly analytical and able to derive meaning from data through A/B testing and email optimization

Equity Trust Company is an equal opportunity at will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation or national origin.

Other details

  • Pay Type Salary
  • Westlake, OH 44145, USA