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Digital Marketing Manager

RxBenefits, Inc., Birmingham, Alabama, United States of America Req #97
Wednesday, May 15, 2019
Founded in 1995, RxBenefits occupies a unique niche in the healthcare benefits industry as a strategic expert on pharmacy benefit procurement and administration.  Staffed by veterans of the benefit and pharmacy industries, our first specializes in advocacy services for consultants on behalf of employers, employees, and their covered dependents.  With our guidance and specialized expertise, clients maximize the value of their pharmacy benefits, enjoying a significant increase in services and cost savings.  As a proven pharmacy partner, RxBenefits provides all pharmacy benefit manager (PBM) administrative services, ensures contract criteria and performance guarantees are met or exceed requirements, and produces quantitative results on the value of the offerings. Our firm is the only pharmacy administration company in the U.S. that brings award-winning service to employers while leveraging the industry-leading capabilities of top PBMs. RxBenefits serves a national client base from our headquarters in Birmingham, Alabama.

Digital Marketing Manager

RxBenefits is hiring!
The Digital Marketing Manager will be responsible for attracting qualified website traffic, executing campaigns across various digital marketing platforms and channels, and cost-effectively converting traffic into marketing- and sales-qualified leads. The ideal candidate will be a hands-on, digital tech-savvy pro with a track record of using digital marketing to grow a company to the next level of success. We are looking for an experienced Digital Marketing Manager in our Birmingham, AL office.

Responsibilities Include:

  • Manage SEO efforts, translating business goals into SEO strategy and co-designing our content strategy

  • Partner with our internal design and product marketing teams to design & launch acquisition campaigns that drive qualified B2B leads

  • Manage paid marketing campaigns including search, social, display, and retargeting; optimize spend within and across channels

  • Monitor web performance goals to ensure our website is delivering on business goals, optimizing conversions

  • Leverage closed-loop analytics to understand and optimize how our digital marketing activity turns into Opportunities and Bookings.

  • Perform ad hoc copywriting, prototyping, and functional wireframing

    Required Experience & Skills:

  • BA/BS degree or equivalent work experience

  • 3- 5 years’ digital marketing experience in B2B environment with increasing responsibility

  • Experience with conceiving and running digital campaigns with specific goals (paid social, drip campaigns, a/b tests) and reporting results and learning

  • Meaningful experience with marketing automation systems (Pardot preferred); Salesforce administrator experience a plus

  • Have experience with HTML, CSS and content management system(s) (WordPress preferred)

  • Pharmacy or healthcare experience a plus

  • Strong collaboration, communication and leadership skills to work on a close-knit, cross-functional marketing team

  • Self-motivated, entrepreneurial, and tech-savvy; gets excited over digital marketing strategies

  • Possesses a positive, do-whatever-it-takes attitude and a thirst for knowledge

  • Comfortable making recommendations and can back them up with data and experience

  • Can handle both strategy and execution of lead generation and operations; can dive into details

  • Strong analytic skills including ability to synthesize data and provide insights and strategic actions

  • Must be able to adapt and thrive in a fast-paced, deadline-driven environment

RxBenefits is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

Other details

  • Job Family Marketing
  • Pay Type Salary
  • Employment Indicator Regular
  • RxBenefits, Inc., Birmingham, Alabama, United States of America