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Digital Producer

Greenville, SC, USA Req #9481
Monday, October 7, 2019

Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched local-to-national reach, Gannett touches the lives of more than 110 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include USA TODAY NETWORK with the iconic USA TODAY and more than 100 local media brands, digital marketing services companies ReachLocal, SweetIQ, and United Kingdom media company Newsquest. To connect with us, visit

Digital Producer 

The Greenville News/, part of the USA TODAY NETWORK, is seeking an experienced digital producer. The digital producer is responsible for driving reader engagement by editing and packaging stories, writing and delivering social media, and scheduling the timely delivery of content across platforms.


This producer would help manage content across the South Carolina region, as well as create local content as needed to augment the local report.


Greenville is in the picturesque Upstate of South Carolina just 30 minutes away from the Blue Ridge Mountains and only hours away from the Atlantic Coast. Greenville is frequently listed as one of the best places in the country to live and has a downtown that is considered a gem of the Southeast.




  • Help manage content and social media accounts for two digital-first newsrooms in Upstate South Carolina.
  • Help newsroom teams identify and engage audiences to maximize engagement on content.
  • Augment the daily news report by optimizing stories and identifying opportunities for increased engagement.
  • Send breaking news alerts and add hyperlinks, video, photo galleries and additional digital content to stories.
  • Attract audiences and encourage readers to interact with social content.
  • Produce videos for use in stories and social media.
  • Help develop social media and promotions content for reporter-generated stories.
  • Edit content for publication-readiness.
  • Use metrics to monitor real-time data and adjust content promotion plans accordingly. 


  • Bachelor's or master’s degree in communications, journalism or related field or equivalent combination of education and experience.
  • Previous experience in a newsroom is preferred.
  • Experience utilizing social media platforms; including but not limited to Facebook, Twitter, Instagram and Reddit to curate and promote news content.
  • Strong understanding of audience metrics, SEO and social optimization with the goal of growing audience.
  • Know how to edit video for social media distribution and promotion.
  • Effective communicator who is able to get along with diverse personalities.
  • Ability to act calmly and decisively in complex breaking news situations.
  • Strong communication skills, news judgement and headline-writing ability.
  • Able to multi-task and excel under intense deadline pressure in a rapidly changing industry.
  • Ability to use a wide range of online tools, programming and data management to engage readers.
  • Ability to work collaboratively and efficiently with a team.
  • Strong writing, spelling and grammar skills; familiarity with AP style.
  • Command of media law and principles of ethical conduct.
  • Applies innovative, creative thinking to support the company’s goals.
  • Experience with advanced storytelling techniques on multiple platforms.
  • Proven experience producing quick write-ups based on trending topics.
  • Presents a quick, conversational writing style that resonates with mobile and social audiences.
  • This role may include early morning, night and/or weekend work. 

We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order: 

  1. Your resume – one to two pages.
  2. A cover letter that outlines how you would approach the job.
  3. Links to 3-6 online samples of your work. Show us what you’ve produced or had a hand in that best reflects what you can do in your desired role. 

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.




Here's what we have to offer:

We offer a competitive base salary and career growth opportunities. We also offer you a comprehensive benefits package which includes medical, dental, vision, life insurance, short-term disability, long-term disability, Paid Time Off, Company Paid Holidays, employee discount program and domestic partner benefits. Our 401(k) is topnotch and the contributions you make, up to the first 5% are eligible for a 100% Company match!

Gannett Co., is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, or veteran status.

Other details

  • Job Family Copy, Production & Planning
  • Job Function Consumer
  • Pay Type Hourly
  • Required Education Equivalent Experience
  • Greenville, SC, USA