Client Success Manager, Premium Accounts
Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched local-to-national reach, Gannett touches the lives of more than 110 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include USA TODAY NETWORK with the iconic USA TODAY and more than 100 local media brands, digital marketing services companies ReachLocal, SweetIQ, and United Kingdom media company Newsquest. To connect with us, visit www.gannett.com.
ReachLocal is looking for a Client Success Manager to develop and execute on digital marketing strategies for our company’s clients. This role will formulate appropriate strategies and implementation plans and will be responsible for the ongoing management of the client’s digital marketing plan.
The Client Success Manager will advise our clients on how best to leverage current and emerging marketing solutions to meet their business needs. This role will possess strong expertise in existing and emerging business marketing solutions and will collaborate with our sales consultants to identify opportunities and effectively deliver on marketing solutions to best suit our client’s business needs & maximize their return on investment (advertising expenses).
Strong proficiency in customer relationship management, online search and display advertising techniques and ReachLocal proprietary technologies are required. This role will manage day to day campaign performance, assess digital campaign trends, facilitate client advertising performance discussions, and identify creative new advertising techniques to further our client’s digital marketing needs.
Build rapport with client representatives and marketing staffs through routine and scheduled interactions
Develop & advise on marketing strategies by understanding client expectations, assessing feasibility and identifying marketing and advertising opportunities for our clients
Monitor, evaluate, and leverage standard processes to manage SEM/display campaign performance across ReachLocal’s publisher networks to determine improvement opportunities
Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients
Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts
Manage client expectations, communication and performance metrics
Incorporate constantly evolving technologies and processes into the client solution delivery process
Ability to quickly master business process, marketing and technology concepts
Demonstrated expertise in customer relationship management
Mastery of key technologies and systems to manage digital marketing campaigns
Advanced capabilities to effectively manage digital advertising campaigns –Search, Display, Marketing Management Systems etc.
Strong technical skills to establish, assess, modify/adjust, and routinely improve marketing campaigns over their lifecycle
Demonstrated expertise with digital marketing publishing systems & processes
Strong verbal and written communication skills
Business Process and Technology Acumen
Bachelor’s Degree in General Business, Economics, Finance, Marketing, Advertising, Public Relations, Journalism or English
2+ years hands-on experience managing online/digital advertising campaigns
Must have 3+ years of client service/account management experience.
Are you looking for a company that values innovation, passion, and a healthy work/life balance? A job where you feel supported and appreciated? At ReachLocal, we know our employees drive success, and we strive to create a thriving company culture where you’ll enjoy coming to work every day.
Here, you can walk through the halls and bump into our CEO, catch an inter-office ping pong tournament, or support a local cause with your fellow employees. Are you ready to join a company where you can have fun and work with some of brightest people in digital marketing?
Our mission is to help local businesses all over the world reach more local customers online. As a leader in powering online marketing for local businesses, ReachLocal has been recognized for outstanding products and exceptional employees, having won Google’s Quality Account Champion in North America and Google’s Innovation Champion Award in Canada.
ReachLocal is headquartered in Woodland Hills, CA, with over 35 locations throughout the United States, Canada, India, Australia, New Zealand and Brazil.
We invite you to learn more about us, connect with us, and grow with us here:
Career Site: http://careers.reachlocal.com/
Hear from our employees: http://blog.reachlocal.com/reachlocal-services-spotlight-meet-some-of-our-marketing-experts
ReachLocal is an equal opportunity employer. Applicants for all job openings are welcome and will be considered without regard to race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, or any other basis protected by state, federal or local law. It is the intent of the Company to comply with all applicable federal, state and local legislation concerning equal opportunity in employment.
This job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities required of the employee.
Gannett Co., is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, or veteran status.
- Job Family Client Strategy
- Job Function Marketing Solutions
- Pay Type Salary
- Plano, TX, USA